Nexo has signed a multi-year sponsorship agreement with the Australian Open as cryptocurrency brands re-emerge in global sports. The move boosts Nexo's mainstream visibility amid a wider return of crypto sponsorships to major events.
FC Barcelona is facing criticism after announcing a sponsorship with little‑known start‑up Zero‑Knowledge Proof, registered in Samoa, amid concerns the partnership could encourage fans to buy high‑risk tokens without proper safeguards. Supporters and analysts say the club appears to be prioritizing quick revenue over transparency and consumer protection.