MoonPay has signed an eight-figure naming-rights deal to become the title partner of the X Games as the franchise shifts to a league format. The move gives the crypto payments firm high-profile sports exposure amid growing crypto-sports sponsorships.
Crypto lender Nexo has inked a four-year sponsorship with the Audi Revolut F1 Team, extending its recent sports partnerships after the Australian Open. The deal is part of Nexo’s broader push to raise brand visibility in mainstream sports.
Nexo has signed a multi-year agreement with Tennis Australia to become the Official Crypto Partner of the Australian Open and the wider Summer of Tennis, marking the first Grand Slam tie-up with a digital-asset platform.
Nexo has signed a multi-year sponsorship agreement with the Australian Open as cryptocurrency brands re-emerge in global sports. The move boosts Nexo's mainstream visibility amid a wider return of crypto sponsorships to major events.
FC Barcelona is facing criticism after announcing a sponsorship with little‑known start‑up Zero‑Knowledge Proof, registered in Samoa, amid concerns the partnership could encourage fans to buy high‑risk tokens without proper safeguards. Supporters and analysts say the club appears to be prioritizing quick revenue over transparency and consumer protection.