McLaren Racing signed a multi-year deal with Hedera to deliver free digital collectibles and blockchain-powered experiences to F1 and IndyCar fans. The partnership aims to broaden Web3 access through Hedera’s fast, low-fee network and HBAR utility.
Crypto lender Nexo has inked a four-year sponsorship with the Audi Revolut F1 Team, extending its recent sports partnerships after the Australian Open. The deal is part of Nexo’s broader push to raise brand visibility in mainstream sports.