Nexo Named Official Crypto Partner of Australian Open

Published at 2025-12-18 06:45:12

Nexo has signed a multi-year agreement with Tennis Australia to become the Official Crypto Partner of the Australian Open and the wider Summer of Tennis. This landmark deal is the first time a digital-asset platform has partnered with a Grand Slam tournament, putting Nexo on one of sport’s biggest global stages and underscoring the growing visibility of crypto firms in mainstream sponsorships.

The partnership could open the door to branded activations, fan promotions and potential on-site crypto integrations, boosting Nexo’s consumer reach ahead of upcoming seasons. For tennis, the tie-up represents another revenue and marketing avenue as events diversify commercial partners. Observers say similar collaborations may follow if the arrangement drives measurable fan engagement and coincides with clearer regulatory frameworks in key markets.

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CoinbaseRegulationGeorge OsborneGovernment RelationsCrypto

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MarketsMSCICryptoOutflowsTreasury Firms

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Federal ReserveRegulationCryptoPolicyUnited States

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CryptoLicensingRegulationPaymentsArmenia

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