MoonPay Signs Eight-Figure Title Sponsorship for New X Games League
MoonPay will be the title sponsor of the newly restructured X Games league under an eight-figure naming-rights agreement announced Jan. 25, 2026. The deal makes the crypto payments company a prominent partner as the action-sports franchise moves from event-based competitions to a season-style league, and while specific terms were not disclosed, organizers described the arrangement as a major commercial commitment.
The partnership matters because it puts a mainstream payments brand squarely into youth-focused sports content, increasing MoonPay’s consumer visibility and signaling continued interest from crypto firms in traditional sports sponsorships. The tie-up could open the door to payments integrations, fan promotions or digital activations, and underscores a broader trend of fintech and crypto companies pursuing experiential marketing to reach new audiences.