Prenetics Global, the David Beckham–associated health sciences company, announced it will stop buying Bitcoin in 2026, reversing an earlier corporate-treasury strategy. The move could dent sentiment around BTC corporate demand even if the firm itself is not a market heavyweight.
Prenetics, the health sciences firm co-founded by David Beckham, said it will not proceed with a planned Bitcoin purchase. The announcement comes as Bitcoin's market capitalization continues to decline.