David Beckham-Linked Health Firm Halts Bitcoin Purchases in 2026
Prenetics Global Limited, the health sciences company associated with David Beckham, announced on Jan. 1, 2026 that it will cease purchasing Bitcoin during 2026, marking a clear pullback from the corporate Bitcoin treasury strategy it had pursued earlier. The decision signals a reversal of momentum for smaller corporate buyers who briefly helped normalize BTC as a treasury asset.
The news matters because corporate purchases have been a visible driver of demand and market sentiment for BTC; pauses or reversals can increase short-term uncertainty. While Prenetics is unlikely to move markets on its own, the step highlights that adoption by public companies remains uneven and sensitive to cash needs, regulatory pressures, or shifting strategic priorities. Traders and observers will watch whether other firms follow suit or resume buying, which will influence near-term BTC demand dynamics.