David Beckham-Backed Prenetics Scraps Bitcoin Buy

Published at 2025-12-30 18:30:14

On Dec. 30, 2025, Prenetics — the health sciences company co-founded by David Beckham — said it will not go ahead with a previously signaled Bitcoin purchase. The reversal arrives amid a continued slide in Bitcoin’s market capitalization, and Prenetics did not immediately elaborate on the reasons for the decision.

The development matters because celebrity-linked corporate actions can drive mainstream attention and signal broader sentiment among nontraditional crypto buyers. Pulling back from a purchase may reflect caution around volatility and regulatory uncertainty, and could dampen short-term demand for BTC. Market participants will watch whether other firms follow suit or resume allocations once conditions stabilize.

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