Marketing

Four years after the “Crypto Bowl,” Coinbase was the lone crypto advertiser during Sunday’s Super Bowl, illustrating how the industry has pulled back from high-profile marketing. The move underscores tighter budgets and heightened regulatory sensitivity across the sector.

Aguirre Franco, Bitget's new Chief Marketing Officer, says exchanges must expand into broader financial services and focus on clarity to reach mainstream users. She outlines marketing and product strategies to build trust and drive adoption.