Tether Makes All-Cash Bid to Acquire Juventus from Agnelli Family
Tether announced on Friday, December 12, 2025, that it has made an all-cash offer to the Agnelli family’s holding company to acquire the family’s entire stake in Italian club Juventus. The company — best known for issuing the USDT stablecoin — described the approach as a strategic investment in sports and global brand expansion. Tether did not disclose financial terms and said discussions with the shareholder group are ongoing.
If the bid succeeds, it would be one of the most visible examples of a crypto-native firm taking control of a major European football club, with potential to accelerate sponsorship, tokenization and fan-engagement products tied to stablecoin usage. The proposal also raises questions about regulatory scrutiny, governance changes and fan reaction in Italy; the outcome remains uncertain as the Agnelli family reviews the offer and advisers weigh options.