Hedera announced a strategic partnership with McLaren F1 and used a high-profile Davos presence to put HBAR back in the spotlight. The moves signal a coordinated push across enterprise partnerships and consumer-facing web3 experiences.
McLaren Racing signed a multi-year deal with Hedera to deliver free digital collectibles and blockchain-powered experiences to F1 and IndyCar fans. The partnership aims to broaden Web3 access through Hedera’s fast, low-fee network and HBAR utility.