McLaren Racing Partners with Hedera to Launch Web3 Fan Platform

Published at 2026-01-22 21:45:20

McLaren Racing announced a multi-year agreement with Hedera to roll out a fan engagement platform offering free digital collectibles and blockchain-powered experiences across its F1 and IndyCar programs. The collaboration will make collectible drops and event-linked activations available to fans, using Hedera’s distributed ledger technology to mint and manage digital items.

The move matters because it brings another high-profile sports brand into the Web3 fold and could increase on-chain activity for Hedera and HBAR as more fans claim and trade collectibles. By offering free items, McLaren lowers the barrier for mainstream adoption and gives Hedera a runway to showcase low-cost, high-throughput transactions in live-event settings — a potential catalyst for wider sports and entertainment use of blockchain tools.

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