Ricardo Salinas Stays Bullish on Bitcoin Despite Market Plunge

Published at 2026-02-23 13:45:10

On Feb. 23, 2026, Ricardo Salinas — one of Mexico’s wealthiest businessmen — reiterated his strong conviction in Bitcoin even after a notable price setback. Salinas has long signaled heavy exposure to BTC, previously stating that roughly 70% of his liquid wealth is held in the asset. His continued endorsement comes as the market digests volatility and wider macroeconomic headwinds.

The significance is twofold: Salinas’s stance underscores enduring high-net-worth interest in crypto as a long-term store of value, and it may reinforce confidence among Latin American investors watching regional billionaires double down. At the same time, his concentrated allocation highlights the heightened personal and market risk tied to large single-asset bets. Market participants will be watching whether other institutional or prominent retail players mirror that conviction or opt for more diversified positions.

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