MrBeast Buys Teen Bank Step — Could Crypto Be Next?
Beast Industries, led by creator MrBeast, has acquired the teen-focused banking app Step, the company confirmed, coming shortly after Beast Industries filed a trademark application tied to crypto. The move pairs a large, engaged Gen Z audience with an established fintech product, and the trademark filing has fueled speculation that new crypto features or integrations could be on the roadmap — though no formal product plans or timelines have been announced.
Why it matters: adding crypto to a youth-oriented banking app would be a notable step toward mainstreaming digital assets but would also raise regulatory and safety questions around custody, age restrictions, and financial education. Watch for announcements from Step and Beast Industries on product changes, compliance measures, and how they plan to balance innovation with protections for younger users.