Citigroup Reiterates Buy on MicroStrategy Amid Aggressive Bitcoin Push

Published at 2026-02-09 13:15:43

Citigroup, the roughly $1.75 trillion Wall Street bank, has reiterated a buy rating on MicroStrategy, highlighting continued bullishness toward the Bitcoin-focused software and treasury company. The call follows public executive confidence that the firm will maintain its aggressive Bitcoin purchasing strategy, even though current holdings sit with unrealized losses running into the billions. Citigroup’s stance reinforces a narrative that some large financial institutions still see value in corporate Bitcoin exposure as a long-term play.

Why it matters: the endorsement can influence investor sentiment and potentially support MicroStrategy’s share price at a time of heightened volatility, while also underscoring broader market debates about corporate balance-sheet risk and crypto exposure. For investors, the update is a signal to weigh both the upside of concentrated Bitcoin bets and the significant downside if prices fail to recover.

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