JPMorgan Favors Bitcoin Over Gold in Unexpectedly Bullish Report

Published at 2026-02-05 16:00:23

JPMorgan’s team of analysts published an unexpectedly bullish note on Feb 5, 2026, that puts Bitcoin ahead of gold as the favored store-of-value. The report marks a notable endorsement from a leading investment bank and is likely to draw attention from asset managers and large investors weighing allocation between digital and traditional safe-haven assets.

The significance is twofold: institutional validation can accelerate capital flows into crypto markets, while broader market perception of Bitcoin may shift if other firms follow suit. That said, analysts and market participants still flag Bitcoin’s higher volatility and regulatory uncertainty as material risks, so investors should weigh potential upside against those factors before making allocation changes.

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