Tether Offers to Acquire Exor’s Stake in Juventus
Tether, issuer of the USDT stablecoin, has formally offered to purchase Exor’s stake in Juventus with the goal of taking full control of the Serie A club. The proposal emphasizes preserving Juventus’s sporting and cultural legacy while positioning the company as a long-term steward that would influence the club’s strategic direction.
If the deal proceeds, it would be a landmark moment for crypto-to-sports ownership, signaling growing appetite among digital-asset firms to invest in global brands and physical infrastructure. Potential benefits could include fresh capital for stadium, academy and marketing initiatives and new digital fan experiences, but the transaction may also attract regulatory and market scrutiny given Tether’s central role in the stablecoin market. Either way, the offer highlights how crypto firms are expanding beyond trading and custody into mainstream commercial assets.