Token Utility

From Hype to Play: How Memecoins Pivot to Product-Led Utility – cover image
From Hype to Play: How Memecoins Pivot to Product-Led Utility

Memecoin teams are shifting from pure speculation toward product-led strategies — notably on-chain gaming and L2 builds — to rebuild durable demand. Case studies of $TRUMP’s mobile-game push and SHIB’s Shibarium plus Coinbase futures interest show how token utility and exchange products alter value capture metrics.