Fan Engagement

McLaren + Hedera: A Case Study in Enterprise Web3 Adoption and What It Means for HBAR – cover image
McLaren + Hedera: A Case Study in Enterprise Web3 Adoption and What It Means for HBAR

McLaren Racing’s partnership with Hedera is a high‑profile pilot that tests blockchain for live fan engagement, loyalty and token utility. This case study dissects why Hedera’s hashgraph architecture suits sports use cases, what commercial KPIs to track, and the likely short‑ and long‑term impacts on HBAR demand and fan risk exposure.

Published at 2026-01-24 15:57:59