Creators

Elon Musk has paused a planned overhaul of X’s Creator Revenue Sharing program after creators outside the U.S. warned the update would unfairly penalize legitimate English-language accounts abroad. The move leaves monetization timelines uncertain for creators, including those active in crypto.

X will apply a “paid promotions” label to sponsored posts and ban cryptocurrency advertising across the EU and UK. Former product head Nikita Bier says the label is meant to help creators build businesses and improve transparency with audiences.