KFTC Conducts On‑Site Probe of Bithumb Over Liquidity Advertising
The Korea Fair Trade Commission (KFTC) visited Bithumb’s Seoul offices on Wednesday to inspect advertisements and promotional materials after receiving complaints about potentially misleading liquidity claims. Investigators focused on statements that may have exaggerated order-book depth or suggested more favorable execution conditions than users experienced. Bithumb, one of South Korea’s largest crypto exchanges, was cooperating as the agency reviewed marketing practices under consumer protection rules.
The inquiry does not imply a finding of guilt, but it raises reputational and regulatory risks for the exchange; possible outcomes include fines, corrective orders or mandated disclosure changes. The action also signals continued scrutiny of crypto platforms in South Korea as regulators press for clearer marketing and fairer trading practices. Market participants and users will watch for KFTC’s conclusions, which could affect trust, onboarding and promotional behavior across local exchanges.