WisdomTree Makes Crypto Core, Manages $150B as Tokenization Nears Profitability
WisdomTree is elevating crypto from a line item to a core business, CEO Jonathan Steinberg said, as the firm continues to manage roughly $150 billion in assets. Its tokenization business, supported by about $750 million in digital assets, is approaching profitability—an outcome the company attributes to a long-term plan to modernize financial market infrastructure.
The move matters because a large, traditional asset manager treating tokenization as strategic signals growing institutional confidence in digital securities and infrastructure. If the unit turns consistently profitable, it could become a meaningful revenue driver and put pressure on competitors to accelerate crypto product development. Investors and regulators will be watching execution, scaling risks, and how tokenized offerings fit within evolving compliance frameworks.