JPMorgan: 89% of Family Offices Still Avoid Crypto Despite Hype

Published at 2026-02-02 20:45:52

JPMorgan’s 2026 Global Family Office Report shows that 89% of family offices are currently avoiding crypto, underscoring persistent skepticism among wealthy private clients even amid heightened market attention. The report also highlights a broader reluctance to adopt both conventional hedges and newer strategies, suggesting many families prioritize capital preservation over experimental allocations.

That stance matters for the crypto industry and asset managers because family offices control substantial private capital that could otherwise fuel institutional adoption. Their continued caution implies slower inflows from this segment and signals that addressing volatility, regulatory uncertainty, and demonstrable risk-management benefits will be key for convincing risk-averse family offices to reconsider allocations.

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