Kraken Unveils VIP Service for Ultra-High-Net-Worth Clients

Published at 2025-12-05 07:30:07

Kraken announced a new VIP offering aimed at ultra-high-net-worth individuals and similar private clients. The program pairs each VIP with a dedicated relationship manager and provides round-the-clock assistance, plus early access to insights and analysis spanning Kraken’s trading, custody, and other product lines. The move packages personalized service with the platform’s broader capabilities. This service signals Kraken’s push to deepen relationships with large clients and compete more directly for private wealth and institutional flows. For VIPs, the combination of bespoke support and priority access to product insights could speed decision-making and product adoption; for Kraken, it’s a way to attract and retain high-value accounts in a competitive exchange landscape.

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KrakenLiquidityInstitutional TradingCrypto AdoptionICE ChatOTC Desk

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