Doma Protocol Mainnet Launches to Tokenize $360B Domain Market
Doma Protocol went live with its mainnet today, introducing what it says is the first DNS-compliant blockchain designed to turn existing Web2 domain names into tokenized, tradable DeFi assets. The move aims to bridge the legacy domain ecosystem with smart contracts, enabling ownership proofs, fractionalization, and on-chain transfers without breaking DNS conventions.
The launch matters because it opens a roughly $360 billion market of domain assets to liquidity and new financial products — think domain-backed loans, marketplaces, and yield strategies tied to name provenance and usage. By emphasizing DNS compatibility, Doma seeks faster integration with registries and fewer disruptive changes for current domain holders, which could accelerate adoption.
Next steps will test registry cooperation, security around name transfers, and regulatory scrutiny as domains gain monetary characteristics. If successful, Doma could create a new on-chain asset class and reshape how digital real estate is bought, financed, and monetized.