Steak 'n Shake Sales Surge Nine Months After Adding Bitcoin Payments

Published at 2026-02-16 23:30:24

Steak 'n Shake announced on Tuesday that its sales have risen since the chain started accepting Bitcoin (BTC) nine months ago, marking a prominent crypto play in the quick‑service restaurant space. Company spokespeople framed the rollout as a success, though they stopped short of providing a concrete percentage or dollar amount for the increase. The move positions the brand among a small group of national food retailers experimenting with digital‑asset payments. The development matters because it offers another data point on consumer appetite for crypto payments beyond niche merchants, and it could nudge competitors to trial similar options. Operational and accounting questions remain — from volatility risk to tax and reporting — but sustained sales growth suggests the payments bet may be translating to real foot traffic and incremental spend. Observers will watch whether the trend accelerates broader adoption in the sector.

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