Soulja Boy Apologizes After Ties to Dozens of Crypto and NFT Scams
Soulja Boy issued a public apology after blockchain sleuth ZachXBT connected the rapper to promotional activity for 73 cryptocurrencies and 16 NFT projects that were subsequently exposed as scams. The investigator’s thread laid out promotions and timelines that tied Soulja Boy’s endorsements to projects that later collapsed or were flagged by researchers.
The episode highlights ongoing risks around celebrity-backed tokens and NFTs, where retail buyers can suffer heavy losses and regulators are increasingly focused on paid promotions. Soulja Boy did not immediately detail any restitution or steps to address affected followers, and the case reinforces calls for clearer disclosure and accountability in influencer marketing within the crypto space.