Reliance Global Group Moves Entire Digital Asset Treasury to Zcash
Reliance Global Group confirmed a full pivot to Zcash as its sole digital-asset treasury holding following a strategic review led by its new Crypto Advisory Board, chaired by Blake Janover. The move, disclosed on November 25, 2025, reverses a brief diversification that included Bitcoin, Ethereum, Cardano and XRP accumulated in September–October 2025; the company described the decision in positive terms and highlighted Zcash’s privacy technology as a core reason.
The switch matters because it concentrates a corporate treasury into a privacy-focused token, potentially increasing ZEC’s buyer demand and liquidity while signaling a shift in institutional risk appetite toward privacy tech. Market participants and regulators will likely watch for price reaction, custody arrangements and disclosure practices; for Reliance, the step streamlines treasury exposure but raises questions about governance, compliance and how other corporates may view privacy coins going forward.