Franklin Templeton Launches XRP ETF as BlackRock Stays on Sidelines
Franklin Templeton this week rolled out an exchange-traded fund tracking XRP, escalating a fresh round of competition among leading asset managers to package crypto exposure for mainstream investors. The product arrives as BlackRock, a dominant player in the ETF space, has not filed for an XRP vehicle, leaving a high-profile rival on the sidelines. The launch reflects increased institutional interest and comes amid clearer regulatory signals that make ETF wrappers more attractive to traditional money managers.
Market observers say the new ETF could widen access, improve liquidity, and strengthen price discovery for XRP by channeling institutional flows into a regulated product. BlackRock’s absence so far keeps the field open and may prompt follow-up filings from other firms if initial flows are strong. Key things to watch are early fund flows, trading volumes, and whether competing managers accelerate their own XRP strategies.