Google and Sea Partner to Build AI Tools for Shopee and Gaming Platforms
Alphabet’s Google and Southeast Asian tech group Sea Ltd. unveiled a partnership to develop artificial intelligence tools for Sea’s e-commerce and gaming businesses. While details and financial terms were not disclosed, the collaboration is expected to leverage Google’s AI models and cloud infrastructure to enhance recommendations, search relevance, content moderation and fraud detection, as well as to explore richer in-game features.
The move matters because Sea operates market-leading products such as Shopee and Garena across a competitive regional landscape; faster AI-driven improvements could boost user engagement, discovery and monetization. Investors and industry watchers will monitor whether the tie-up accelerates product rollouts and revenue growth for SEA and influences how global AI players partner with regional platforms.