X Bans Crypto and Finance From Paid Partnerships
X has revised its Paid Partnerships Policy to prohibit crypto and finance promotions within organic posts, a move that prevents creators and brands from using paid-partnership labels for those categories. The update, announced Sunday, removes a familiar route for sponsored crypto messaging on the platform and tightens how financial content may be commercially presented.
The change narrows options for influencers, exchanges, DeFi projects and advertisers that relied on partnership tags, likely pushing sponsors toward traditional ad buys, affiliate links, or other social platforms. It signals greater caution around crypto marketing amid regulatory scrutiny and reputational risk, and will force marketing teams and creators to revisit disclosure practices and campaign channels while they assess compliant alternatives.