FINRA: US Investors' Crypto Risk Appetite Falls Despite Stable Ownership
A FINRA study shows crypto ownership levels in the US held roughly steady between 2021 and 2024, yet the pool of potential new or expanding buyers is shrinking. While headline participation hasn’t collapsed, the decline in purchase intent suggests fewer retail investors are willing to take on additional crypto exposure amid continued market and regulatory uncertainty.
Why it matters: lower demand from prospective buyers can reduce liquidity and dampen price recoveries, and it may slow mainstream adoption of crypto products. Asset managers, exchanges and fintechs that rely on retail inflows may need to recalibrate growth plans, while policymakers watching investor protection and market stability will see this as evidence of shifting risk tolerance among US households.