Ripple Exec Says Adoption in Sub-Saharan Africa and Turkey Sees ‘Tremendous Traction’
In a tweet on Nov. 25, 2025, Reece Merrick, Ripple’s Senior Executive Officer and Managing Director for the Middle East and Africa, said the firm is seeing “tremendous traction” in Sub-Saharan Africa and Turkey. The comment, posted to Ripple’s social channels, underscores renewed attention on the company’s cross-border payment offerings in regions where faster, lower-cost transfers are in demand.
Why it matters: Sub-Saharan Africa and Turkey are important corridors for remittances and regional trade, and increased uptake of Ripple’s services could translate into higher utility for XRP as a liquidity tool. Market observers say momentum in these regions may improve on‑chain liquidity and use cases for crypto payments, though regulatory clarity and local infrastructure will remain key determinants of sustained growth.