Polymarket Named UFC’s Exclusive Real-Time Crypto Prediction Partner
Polymarket and the UFC have struck a partnership making Polymarket the promotion’s exclusive prediction market, integrating real-time crypto-powered prediction markets into UFC events. Fans will be able to stake crypto on short-term outcomes and live event moments, with markets resolving quickly to reflect in-fight developments. The deal positions Polymarket to deliver faster, more interactive fan experiences using blockchain primitives for transparency and settlement.
The collaboration signals growing mainstream interest in Web3 tools for live sports and creates new engagement and monetization channels for both organizations. For users it means novel ways to participate in events, while for the industry it underscores how crypto markets can amplify real-time fan data and revenue. As always, access and functionality may vary by jurisdiction and fans should consider regulatory and risk factors before participating.