McDonald's brought the McRib back to US stores on Nov. 13, 2025, and the sandwich's comeback has unexpectedly fueled bullish chatter around Bitcoin. Traders and social media users are leaning on the pop-culture moment as a light-hearted signal of rising retail optimism for BTC.

A McDonald's executive's comments about the McRib's comeback have sparked social chatter and a modest Bitcoin rally. Traders debate whether fast-food nostalgia can really move the crypto market or if this is another memecoin-fueled pump.