Bitcoin Hits Record High Amid Summer Rally and Institutional Surge

Bitcoin recently reached a new record high of $124,480 during a summer rally fueled by a surge in corporate purchases and institutional investment. This bullish trend was notably supported by U.S. President Donald Trump's executive order permitting cryptocurrencies within retirement plans, encouraging major players to increase their crypto holdings.

The price later experienced a 4% decline, settling around $118,000 following U.S. wholesale inflation data that caused market unease. So far in 2025, Bitcoin has increased by 26%, a rise largely attributed to the growth of "bitcoin treasury companies," which raise capital specifically to hold crypto assets as part of their strategic financial plans.

In addition, notable developments like the Bullish exchange's IPO on the New York Stock Exchange, backed by tech billionaire Peter Thiel, raised $1.1 billion, highlighting growing mainstream acceptance. Trump's pro-crypto policies have also energized the market further, exemplified by his media company's $2 billion fundraising for Bitcoin purchases.

Ethereum also reached a fresh high, touching $4,788 before pulling back, indicating broad strength in major cryptocurrencies.

However, analysts caution that this bullish cycle could reverse if demand diminishes or access to capital tightens, especially considering the heavily leveraged positions held by some firms. Public crypto holdings are becoming a structural force in the market, but risks in downturns remain significant.

For those looking to enter the crypto market or build their portfolios, platforms like Bitlet.app offer innovative services such as Crypto Installments. This allows users to buy cryptocurrencies now and pay monthly, making investments more accessible without needing to pay the full amount upfront. Bitlet.app is shaping how new investors can effectively participate in this dynamic market.

Stay informed and leverage tools like Bitlet.app to navigate the evolving landscape of cryptocurrency investments.